In order to grow your personal training business, developing a fantastic website is an invaluable investment. Here are our Top 10 Tips. For more detailed information and ideas, take a look at A Personal Trainer’s Guide to Wealth Creation by Brad Sheppard and Jason Urbanowicz.
- Professional design
Here you need to not only think about aesthetics, but about the business and marketing aspects of web design. It’s a good idea to seek a creditable web designer for professional advice and assistance.
- Clear concise description of you, your services and how your clients reap the benefits
This information needs to be the first information that a person sees when he or she visits your site (before scrolling down to the bottom of the page).
- Clearly visible contact details
Place your phone number in a prominent position so that prospective clients can immediately see how easy it is to contact you directly.
- Button or web form for potential clients to contact you
Encourage potential clients to leave their contact details so that you can follow up and turn leads into customers.
- Free opt-in offer
Get your potential clients hooked with some sort of freebie, such as a free newsletter, a free video series or even a free trial session. Again, get their contact details and follow up.
- Sales copy that emphasises benefits
The wording of your website needs to be persuasive and polished. It needs to be informative, interesting and give potential clients the incentive to contact you.
- Google Adwords listings
If you set up Google Adwords, each time someone uses Google to search for keywords relevant to your site, your site will appear on the top right-hand section of the Google results page. You only pay for this when a person actually clicks on the link to your site.
- Google Places listing
Create a free listing for your personal training business on Google Places (formerly Google Maps). Include your contact details to make sure that all the right information is available when potential clients search Google Places for local information.
Search Engine Optimisation (SEO) is used to ensure your website appears high up on the list of results for any search that includes relevant keywords. You can speak to a web designer or use a variety of online tools to help you with this.
- Easy website maintenance
You need to make sure that your website is constantly updated and functioning well. Ensure that your website is designed in such a way that it is easy for you to edit and maintain it, and keep it constantly up-to-date.