It’s important to remember that there are two sides to social media. All personal trainers should be using social media to boost their business, but there are ways and means to do this. An important thing to keep in mind is that your ultimate goal is to boost your profits, not to simply gain an impressive following.
Any personal trainer’s aim should be to build relationships with current and potential clients through the responsible use of various social media platforms. You can build up your image and reputation as an authority in your niche. Increased credibility will lead to an increase in your hourly rates, an increase in the number of trainers working for you and, ultimately, an increase in profits. The key is to combine your personality with expert knowledge and market your business through great articles, posts, tweets, podcasts, videos, etc.
Effective use of social media involves the combination of several components:
- Lead generation
- Testing what your current clients like
- Testing what your prospective clients want
- Build loyalty and retain clients
- Developing your unique brand
- Showing people what you offer
- Generate a buzz
Brad Sheppard and Jason Urbanowicz look at this in more detail in their fantastic book A Personal Trainer’s Guide to Wealth Creation.
Keep an eye out for our next post on the DOs and DON’Ts of social media.