So you have qualified as a personal trainer and decided on a location from which to run your PT business.
The next step towards success is devising an effective personal training business plan.
- State your business goals
Write out a mission statement that says exactly what you want to accomplish and how much you want to earn.
- Identify your target audience
Once you have identified a specific niche market, you will be able to tailor your marketing for that specific group of people.
- Determine how much you will charge
Your target market, pricing and marketing go hand-in-hand.
- Decide on your sources of lead generation
Whether it’s Facebook ads, public speaking, joint ventures or any of the other many sources of leads, choose a few that you find to be successful and focus your energy and marketing on these.
- Generate some front end offers
Once you’ve generated some leads, what are you going to offer prospective clients? Think of things like promotions, free trials, workshops, etc.
- Generate your flagship (core) offerings
What format will your services take? Whether it’s bootcamps, private training, or something else entirely, you need to develop your membership based programmes. The focus here should be on retaining clients.
- Generate back end offerings
You need to offer a range of services that compliment your PT sessions. For example: nutrition advice, equipment sales, nutritional supplement sales, etc.
- Know your expenses
Starting a business costs money, so you need to be prepared and knowledgeable about the expenses involved. From equipment to taxes, there are many expenses involved and you need to keep abreast of everything.
- Create a budget
A budget is essential for the success of your business. You need to know how much you can spend on marketing, how many clients/sessions you need to break even, and what you need to reach your financial goals.
- Evaluate your business plan
Analyse each stage of your business plan and identify any weaknesses. Adjust your plan accordingly to maximise the benefits for you and your clients.