With 28% of website traffic now coming from mobile devices, your PT business website or niche advertising site will need to be optimized and readable from mobile devices and that number is predicted to grow in 2014. We talked about this in another article… http://personaltrainerbusinesssystems.com/trend-mobile-devices-delivering-more-pt-clients/
The number of people accessing the internet via a mobile device has increased by 13% for the period of June 2013 to the end of December 2013**. A rapid increase of consumers purchasing mobile devices is a result of them becoming cheaper and more readily available. Add the easy access to wireless networks to the mix and you have a very fluid audience.
What does this have to do with you and your niche Personal Training website?
Mobile handset subscribers are online
Since Google started indexing Facebook pages and delivering them within search results, it has become increasingly harder to be found organically, without paid ads. The news and image feeds from Facebook are updated so quickly that there is a constant flow of new stories and pages.
It’s not just words anymore either, with Pinterest and Shuttlerock coming in fast with visual content marketing and driving brand awareness.
But too much information can also be scattered across many topics and overwhelming. By making sure your niche PT business website is delivering what your fitness clients are looking for, you have an advantage over your competitors.
Content is king on a niche fitness site
The increase in accessing the internet has also created a savvy group of searchers. Junk or spammy sites, with articles that are poorly written and deliver no real information or value, are being passed over by searchers hungry for genuine content.
This is a great opportunity to create or update your website and put new media rich content up on a regular basis. Focus on providing the sort of information that will enhance your PT business client’s lives.
By driving traffic to your website from your Facebook page, you are capturing highly targeted leads. This is a much more affordable option for small businesses.
The growth of the “Visual Web”***
Flickr was the first site to feature images uploaded by subscribers in 2003. By 2011 there was competition from Pinterest (2011) and Instagram apps (2010) with “Dreamboards” and “photosharing” platforms allowing continuous sharing of daily lives from all over the world.
You can harness this power by making sure you are there, sharing photos and building brand recognition with images and videos. Ask your PT clients if you can post images of them doing a special workout, demonstrating a difficult technique for lifting, even participating in a competition all make great action shots. These are perfect for sharing and creating interest in the personal training services you deliver.
Come to our Facebook page and join in with other like minded personal trainers. Get some great coaching tips and business ideas.
***http://www.jeffbullas.com/2013/12/19/the-facts-and-figures-on-the-power-of-visual-content-marketing/
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