This series of articles will be focusing on social media and your PT Business. It’s easy to think that social media has nothing to do with your fitness business… How can it possibly help you?
The big news is this… it not only can help you, but it is imperative for the growth of your business.
Part One will be talking about Social Media in general, then we will start looking at more detail in the following pieces.
Combined, social media sites such as Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest, have more than 2 BILLION users. With the massive amount of people using social media sites, there hasn’t been a better time for fitness businesses to join in.
Social media has opened up some new doors in terms of marketing to your local clients. Most of them are using these social media platforms, so there’s no reason why your PT business should not be putting you right in front of them.
Here are 5 great benefits of using social media for your PT business:
Top Reason #1
More and more people are searching for businesses on social media sites. In fact, approximately 1/3 of consumers say that they usually search for and check out a company’s Facebook, LinkedIn, or Twitter page before considering a purchase.
If the company is new and has no social media page, these consumers typically move on and look for a company with a social media presence. When a business has social media sites, it helps customers feel more at ease about purchases and in their mind, reinforces the company’s credibility.
Top Reason #2
Customer service has never been easier and more convenient. Instead of customers having to wait days for a returned call or email, you can quickly resolve issues in real-time. You also have a simple way to engage with many customers all at once, which helps promote a sense of trust between you and your consumers.
In addition, you’ll be able to give your business its own unique personality which will attract like-minded people.
Top Reason #3
Social media helps your fitness company get more online visibility. The more pages you have, the more likely your company will rank higher in the major search engines. Social media sites already rank strongly in Google and other essential search engines.
If you have a presence in the popular social media sites, not only will your social media accounts rank higher in searches, but your company website can be pushed higher as well. If you’re in a high-competition industry, having your business presence show up on the first page of search engine results is imperative.
Top Reason #4
The way consumers shop for products and services has dramatically changed. People are conducting more business via the Internet and social media sites than ever before. A good majority of consumers who shop online are regularly active on at least one social media site.
Most of these consumers become social media fans of the businesses and companies they purchase from, and almost all would post positively on social media sites about their experiences with these companies.
Top Reason #5
Social media is free! Aside from optional advertising costs that you can usually purchase for a nominal fee, creating and using social media doesn’t cost a penny. It’s free exposure for your business and a way to reach customers worldwide.
Despite Internet hoaxes and rumors claiming that the top social media sites will start charging, all of the major sites have confirmed that the services will remain free.
In addition, not only is social media here to stay, it’s expected to grow exponentially as users can now use their smartphones to check out their favorite sites.
Let’s take a closer look at the impact social media can have on your business…
Some key nuggets…
- 93% of marketers use social media channels for business
- 91% of experienced social marketers see improved website traffic due to social media campaigns and…
- 79% are generating more quality leads
- 43% of marketers have noticed an improvement in sales due to social media campaigns
- 53% of people on Twitter recommend products in their tweets
- 83% of Twitter users expect a same day customer service response
- 34% of marketers have generated leads using Twitter
- 62% of adults worldwide now use social media
- Social media has overtaken porn as the #1 activity on the Web!!!
Would you would like to see a facebook page that has over 15,000 likes? How do we do it? Come visit us… we’ll be sharing some secrets and you can find out what other personal trainers do in their businesses.