Create PT Wealth’s PT Business Building Tips
Brad Sheppard’s PT Business Building Tips continue with this next audio about making videos to help promote your fitness business and create content.
Start Using Video to Promote your PT Business
The internet has moved way beyond the days of plain text articles. People consume all kinds of media these days, and it’s important for your PT business to keep up with the trends. If you’ve never tried it before, it’s time to incorporate video into your content marketing strategy.
Here’s a couple of illuminating video marketing stats from Insivia: “1/3 of all online activity is spent watching video” and “by 2016, 2/3rds of the worlds mobile data traffic will be video according to Cisco.”
As if that wasn’t reason enough to start recording video, also note that video can help people connect to you personally. Although people can connect with you through your words, they won’t truly feel as if they know you until they see you on their screen.
Facebook, Youtube and visual sharing sites have gotten people used to the attraction of images and movement, so video is a natural next step. Here’s and interesting statistic for you… videos are shared 12 times more than text and links.
It might seem a bit scary at first, so Brad has some tips for you if you’re not yet confident enough to appear on video.
Here’s and interesting statistic for you, Videos are shared 12 times more than text and links.
So make visuals a key part of your online content strategy, starting today!
Does it all seem too technical?
Are worried about taking and editing your video? It can seem a bit overwhelming, and expensive.
There isn’t a need to go out and buy an expensive video camera until you are ready using a Smart phone is a quick easy fix.
Brad explains more in the second set of tips for making your own video.
What do I do when I finish it?
There are some great free video editing options with Windows and MAC systems. Brad talks about some of the quick ways to edit your video and get it out to your target market.
Get Transcripts of All Audio & Video
Every time you create a video or audio recording, there’s an easy way to get more out of this content for your personal training Facebook page, website or blog. Simply hire a transcriber to turn the audio into words.
There are a number of benefits to your PT Business, by transcribing what you have said in the video:
- You can send it as a bonus to people who opt in to your email list.
- You can use it to create a blog post from the content.
- Use it to release short free reports.
- Publish the transcripts alongside the other media to get greater SEO benefits.
- Increase engagement from people who prefer not to have to sit through video/ audio and like to read instead.
- You get more content from less work!
Come visit our Facebook page and let us know how you went!