The best way to engage with future customers is through social media…

Over the last 15 years, the internet has become more and more ingrained in our daily lives. People use the internet to search for almost everything, including local businesses and other geo-targeted information. Add social media networks and it’s easy to imagine how many people could be looking for someone just like you and your business.

Create Pt Wealth Social Media

The explosive growth in use of smartphones like Blackberries, the Apple group of products including the iPhone series and ipads, tablets, means social media communication is happening constantly.

Think about your own use of your favorite devices. Would you say you are online 30, 50, 75% of the waking day? Sharing with friends, taking pictures, sending texts and emails is a way of staying in touch and we like being with our friends and family even when we are apart from them.

Your customers are using social media too!

These same people are also sharing information about the latest store or new butcher. Who should they go to for personal training? These questions get asked in all social media circles, tweets, selfies or status posts. And because we are so used to being able to locate whatever we want when we want it, you need to be where your customers are when they want you.

If you’re not reaching your customers (and potential customers) in the places they’re searching for information, you’re going to get left behind by your competition. It’s no longer enough to have just a website, they are like business cards now. Yes, they lend credibility, but a presence in social media is imperative.

In this series, we’re going to look at some of the things that you need to be aware of when marketing online, as well as some of the ways that you can not only reach new customers, but get your existing customers to spend more money with you, and do it more often.

Social Media Sites

Facebook and Twitter are the two most well-known examples of social media sites. Pinterest, Instagram and many other sites are coming in a very close third as far as popularity.

Having a presence on Facebook is becoming more and more important, because people have come to expect it. There are over 1.11 billion daily users on Facebook, not counting the millions of Twitter users and if you aren’t there talking with them, you’re missing out on a lot of potential business.

Plus, for many people Facebook has become synonymous with the internet. A lot of people spend most of their time online using Facebook, so if you aren’t reaching them there, you may not have a chance to reach them at all. They use the search bar at the top of the page before going off Facebook to another search engine.

Facebook started out as a way to connect on a personal level, but over the last couple of years they have added a lot of features that are targeted at businesses. You’ve probably already started to notice a lot of big companies adding “Find us on Facebook” to their websites, print advertising, TV or radio commercials.

Every business needs a presence on social media, right? It is important to build a relationship with the community where your future clients are living, to get that social proof. It is a way to get to your target market – share your product’s benefits without hard advertising and create a demand, get that positive word of mouth happening.

It can work just as well for personal trainers as any other business; in fact it can work even better. Because Facebook is by nature a place to be “social” a local business fits in much better than a big, faceless corporation.

Setting up a Facebook page for your business gives you a way to connect with your customers “virtually” and it can help to create a real sense of community. Sharing work outs or motivational sayings is a great way to engage without selling.