More business basics for personal trainers

Create PT Wealth presents the AFBI’s webinar on Small Business Basics.

Let’s look at the second part of this insightful webinar on business basics for personal trainers:

Develop a Unique Selling Proposition (USP)

It’s very helpful to develop a USP. Think about how you will differentiate yourself from your competitors. Use your USP in your marketing, sales, advertising and promotions. This will make you stand out from the rest. A USP is also helpful because it focuses you and your team on delivering the promise of your USP.This helps improve your internal performance.

Identify the skills required to operate

Your business will need a wide range of technical and business-related skills. Your business will need to have several functional areas.These areas could include:

  • sales and marketing
  • record keeping
  • financial management and accounting
  • planning
  • human resources
  • etc

As your business grows you will be able to outsource many of these aspects to others. Always hire people who are highly skilled and passionate about what they do.

You also need to identity the skills deficits in your business. Then identify the strategic actions you will take to remedy these deficits: training, recruitment, outsourcing, etc.

Putting together the business basics for personal trainers

This webinar serves as a general introduction to the business basics you will need when starting a personal training business. Any successful business has an effective business plan. This business plan is a fluid document that should be updated regularly to reflect the changing needs of your growing business. Always keep in mind your business goals, vision, and the USP that you want to deliver to all your clients. Although you might start off trying to do everything yourself, in time you will be able to start hiring others who are experts with specific skill sets. They can take care of certain aspects of your business while you focus on what you are truly passionate about.