When you start your personal training business, you need to have a clear idea as to why you went into business in the first place. Our video below tells you just why this is critical for the success of your business…
The reason you went into business is…?
One of the main questions that we kick off with at our two day seminars is asking our students why did they get into business. For a lot of people, they really struggle to answer this question in detail. They might say things like…
“I just got sick of working for the man.”
“I’m really passionate about health and fitness.”
“I like helping others.”
There are all these things, and while that’s great and you need those combinations of wanting to be able to help other people, really loving what you’re doing and getting out of bed in the morning, which I absolutely 100% subscribe to, there also needs to be the business side to it, which a lot of the time, I find, is not always there.
Think about your business intentions
With business, what is it? Is it to help provide a lifestyle? Set up your retirement? Are you going to build a business and then from the business profitability invest in shares or property? What is your overall strategy?
A lot of times we find that people get into business with not the clearest of intentions at the start. You’ve really got to sit down and be very clear about what this business is supposed to provide. Even if it’s just that you like helping people, getting up in the morning and exercising and training, it’s probably not going to equate to a successful business if you’re not looking at the business side of it.
Be sure you have your targets about…
- What you want the business to earn.
- Where you’re going to take it over the next 5 years.
- Where you’re going to take it over the next 10 years, 20 years.
- What are the projections?
- How many holidays do you want to take over the course of the year? (Design your business around that.)
- Your day-to-day activities. (Do you spend time with your kids? When do you knock off?)
All these things are really important to be clear on why you got into business in the first place. The more detailed you can be about it, the better.
If you struggle with this side of it, the business side of it, it really makes sense to get someone – a mentor or a coach, someone who has that business knowledge and experience of having been there and done it, who can really help you with where you should start, what areas you should be looking at, and what you need to have in place. It only makes sense. It’s why people come and use us as personal trainers: they don’t have the knowledge, they don’t have the experience, and they don’t have the track record.
My tip is: make a start. If you struggle with it, make sure you invest time in educating yourself about business.