3 Social Media Mistakes to Avoid
Interacting online with your Personal Training clients is a great way to build a rapport and trust between the two of you. Social Media is a rapidly expanding, deep market if you are in the conversation.
It’s a great way to find out what other activities they enjoy and you can cross sell them into other bootcamps or PT event days.
Take advantage of the opportunities to touch base with your PT Clients within social media.
Posting on facebook with motivational ideas, tweeting about a great workout you just had – or better, coached one of your own client’s through, is a great way to stay in front of your current and potential personal Training clients.
There is a better chance that your PT clients will want to share some of the photos, sayings and maybe even offers if varied, non-salesy posts are made. Additionally, it has been noticed lately that fb is showing a taste for posts that do not have any sales message!
So, what are the 3 Social Media Mistakes you need to avoid?
Not understanding what Social Media can do for your PT business
Over 1 billion people post (like and comment) an average of 3.2 billion times every day.
When you have a strong presence on Facebook, your business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing… recommendations between friends. Source: facebook.com/business/overview
1. Discover the best times to post and what should be posted
2. Where to find content that really works
3. How to create the message for your posts and How to automatically schedule your postings inside Facebook
Not having your target market identified
Not having your target market defined can mean missing out on the 80% of Social Media users that prefer to connect with businesses on facebook.
There is a hidden treasure of information about the people using facebook within facebook!!!
Yes, there is hidden market research that facebook will give you away for free. Use this to determine the best way to reach your target market or discover new ones.
This information can be used to create a Social Media Marketing Plan which can be used as a guide to make sure all bases are covered in your campaign. Going into Social Media without a plan can mean wasted time.
Ignoring the need for Reputation Management
Have you ever heard about one of your fellow PT buddies getting a bad review or post on their facebook page?
At that time did you think… “That can’t/won’t happen to me!”
Well, think again. Anyone can put a bad review up on Facebook on your page and if you aren’t there to respond it can do lasting damage.
Do you know what to do if you get a bad rap by a client or the competition?
The first thing to do is acknowledge the person and see if you can contact them directly through private messaging. This way you can remove the conversation for your main page.
Ensure that you go over- board with a show of wanting to make things right. Can you give them an extra set of workouts? Offer to change the sort of Personal Training you are giving them or have another coach take over.
Whatever you do make it genuine and realistic. Be sure to deliver on your promises and you will be able to turn that person into a raving fan!
Come join our facebook page and become a part of the conversation!