Strategy 8: Become A Trusted Advisor And Authority In Your Field
People are hungry for information. The whole internet is predicated on this! Think about it. When you’re looking for information on just about anything, where are you likely to go first? For more and more people, it’s the ‘net’.
Write white papers, reports and articles in your chosen field. Get them published on the major article directories on the web. (These directories are free to publishers and provide a valuable source of links back to you and your website.)
Create a blog. Blogs are becoming more and more popular as a method of communication for businesses with their clients. There are many free services available – just do a quick search in your favourite search engine.
Alternatively use open source systems such as wordpress (www.wordpress.org)