Strategy 23: All Customers Are NOT Equal
Almost every business gets 80% of its business from 20% of its customers. But which 20%?
One of your primary goals should be to segment your customers and pay special attention to the people who give you the most profit.
Make you good customers feel special. Enrol them in a special club, send them additional bonuses, create a rewards program.
Now publicise this to all your customers – people who aren’t in the special club will want to get in – we all want to belong and the fear of missing out is primal.
You get better clients and more profit.