Strategy 15: Create Affiliates
Affiliates are people who promote your products for a percentage of the sale value. Think of them as commission only sales people who only get paid on results.
All sorts of major organisations have affiliate marketing schemes. Amazon is but one example. You send someone to Amazon through an affiliate link on a web site or email and if the person buys, you get a commission.
Not all affiliates are paid on sales only – some make a very good living providing leads only.
And if you know the lifetime value of your clients – you could give up to 100% of the first sale to your affiliates knowing you’ll make the money up at the back end.
Think about starting such a scheme for your business.