Strategy 10: Offer Free Seminars
Your goal should be to get in front of as many people as possible and to leverage your time by seeing them all at once.
One of the best ways to do this is by offering free or low cost seminars that are packed with value. Running seminars set you up as the expert and people look up to experts and are more likely to buy your services.
Your prospects can experience what you do and if you’re any good. Your job is to learn how to convert them into paying clients, either for your direct services or products that you sell.
Think of it in terms of concentric circles. Lots of people will come to the free seminar. Some number will buy low cost products (books, CDs, DVDs etc.). Some will sign up for more expensive programs and some might go for the jackpot. You don’t know which ones will do what. Your job is to get them to the seminar and learn how to sell from the front of the room.