Lead generation is all about finding potential clients out there. You need to think about your target audience and use lead generation methods to get your message across to them in such a way that they will be interested in your services and respond. Brad Sheppard and Jason Urbanowicz, authors of A Personal Trainer’s Guide to Wealth Creation, recommend that any personal training business should be using at least five different lead generation methods. Here are some of the most popular:
A blog allows you to express yourself and develop a loyal following. You can integrate your USP (unique selling proposition) into your blog posts in order to attract future clients. Allow readers to see the value that your expert services offer.
A great website is a worthwhile investment. It allows leads and future clients to gain more information about your services and then contact you at any hour. Your own domain name and a professional design are musts when it comes to creating a winning website.
- Print advertisements in magazines
Print advertisements work well in magazines when you are utilising niche marketing. Think about the specific niche that you want to target, and make sure you place ads in the appropriate magazines that those potential clients are likely to read.
Being a regular contributor of health and fitness articles is a great way to get your name out there as a reliable expert, without having to sell your services directly. If you do things in your community, make sure the local papers are aware of it and why it would make a great story.
- Social media
There are many social media outlets. The most important thing is for you to engage with potential clients and provide thoughts, ideas, information and feedback.