Over the weekend at the beginning of October I found a goldmine. We'll, figuratively speaking anyways. I put together a marketing campaign for a particular niche market that no other personal training business in my area were targeting. The result...3 days later I had 226 paying leads. How you ask? Well that's where we have to go back to the start.
In March earlier this year I was in a similar position to you. I was comfortable with my income and job, never broke and enjoying life but knew i had more to give...a lot more. For me being successful wasn't pumping out 40-50 PT sessions per week. It was passive income. Having someone work for me while I'm jet setting on holidays, lying on the beach somewhere or in the gym working on my own health and fitness.
I don't know what your feeling right now...but when presented with the opportunity to join the team at Create PT Wealth I didn't hesitate. I was lucky enough to join there coaching program and that's where not only my business changed but also my life.
Over the next month I double my charge out rate. Over the next 6 months I moved out of a commercial gym and into a private studio And to date when I give a PT complimentary session I hold a 100% client conversion rate. But that's just the tip of the iceberg.
My master coach Brett Campbell help me discover marketing. In a way that actually works. I found myself falling in love with marketing, reading all I could on the topic and analysing everything. Marketing advertisements in magazines, airports, on busses, in newspapers, in shopping centres...everywhere. Brett told me what books to read. How to design a marketing campaign and every trick and tip in the trade.
Armed with this new found respect and knowledge of marketing I went to work on an outdoor group program that I had attempted 3 times in the past and failed every time. Which brings us to the start of the story. From those 226 paying leads 139 registered for my outdoor program. Around 80 actually showed up for the program and at this moment I have converted 34 into full paying clients.
I now have 3 trainers running the outdoor program for me across 5 days. I've reached my goal. To earn passive income. And the rewards are well worth it. I'm heading to Cairns with my mates for a wild new year soon. Thailand or Hawaii in April next year with my girlfriend and a huge month long trip of Europe in September next year. All this and the bank balance is still rising.
If someone asks me advice and what they need to do to get to where i am? It's simple. Shut up...stop making excuses and grab on to the opportunity to work with the amazing team at Create PT wealth.Nathan Martin



