Over the weekend at the beginning of October I found a goldmine. We'll, figuratively speaking anyways. I put together a marketing campaign for a particular niche market that no other personal training business in my area were targeting. The result...3 days later I had 226 paying leads. How you ask? Well that's where we have to go back to the start.
In March earlier this year I was in a similar position to you. I was comfortable with my income and job, never broke and enjoying life but knew i had more to give...a lot more. For me being successful wasn't pumping out 40-50 PT sessions per week. It was passive income. Having someone work for me while I'm jet setting on holidays, lying on the beach somewhere or in the gym working on my own health and fitness.
I don't know what your feeling right now...but when presented with the opportunity to join the team at Create PT Wealth I didn't hesitate. I was lucky enough to join there coaching program and that's where not only my business changed but also my life.
Over the next month I double my charge out rate. Over the next 6 months I moved out of a commercial gym and into a private studio And to date when I give a PT complimentary session I hold a 100% client conversion rate. But that's just the tip of the iceberg.
My master coach Brett Campbell help me discover marketing. In a way that actually works. I found myself falling in love with marketing, reading all I could on the topic and analysing everything. Marketing advertisements in magazines, airports, on busses, in newspapers, in shopping centres...everywhere. Brett told me what books to read. How to design a marketing campaign and every trick and tip in the trade.
Armed with this new found respect and knowledge of marketing I went to work on an outdoor group program that I had attempted 3 times in the past and failed every time. Which brings us to the start of the story. From those 226 paying leads 139 registered for my outdoor program. Around 80 actually showed up for the program and at this moment I have converted 34 into full paying clients.
I now have 3 trainers running the outdoor program for me across 5 days. I've reached my goal. To earn passive income. And the rewards are well worth it. I'm heading to Cairns with my mates for a wild new year soon. Thailand or Hawaii in April next year with my girlfriend and a huge month long trip of Europe in September next year. All this and the bank balance is still rising.
If someone asks me advice and what they need to do to get to where i am? It's simple. Shut up...stop making excuses and grab on to the opportunity to work with the amazing team at Create PT wealth.
Nathan Martin
Since joining the CPTW Group Coaching Program in febuary last year my business has evolved and changed and I have broaden my horizons as to the possibility's that are out there for the small business owner and Personal Trainers. Like most PTs I did my PT course, but unlike most PT's I noticed almost straight away there was a big gap where running the business was concerned. Sales and marketing where almost non existent. Diving head first into a sub contract PT role it became very clear that I had a lot to learn and had to learn it very quickly. Its was defiantly a sink or swim situation. After about 12 months of Working I was in a pretty comfortable position and was doing ok, but was slowly beginning to realise that I didn't own a business I owned a job and was stuck in a position where didn't really know what to do next. It was about that time I heard of the CPTW program and attended the 2 day work shop. Even in 2 days alot of the challenges and frustrations of trying to run a PT business that I was experiencing were all covered and I walked out of the workshop with some strategy's that got me instant results. I've been on the group coaching program for about 9 months now and I have cut my pt hours to around 14 hours per week, increased my charge out rate by 33%, Added a Boot camp Program, have far better systems for sales, marketing and strategies for growing my job so one day I can call it a business.
Chris Bridger Go Health Clubs
By joining the CreatePT Wealth coaching program, I have doubled my income in just 4 months. By implementing a system that works, I have made more money in just 4 months compared to my first and second year combined as a business owner. I am also working less hours.
Tom Cruz Exercise 101
6 months ago I had no idea that I was really running a business. In the past few months I have made more business and personal growth than in the last few years as a trainer. I have doubled my income, and I am growing week by week. I was at a stage where I knew I needed help to progress, and the investment into Brett and the team at CPT Wealth was the process that I needed. The exciting thing is that I am only half way through and can not wait for what success the future holds personally and professionally.
I've been in the fitness industry as either a trainer or Health business owner for the past 8 years.
There hasn't been a fitness business course like Create Pt Wealth that I have seen available for fitness entrepreneurs.
I highly recommend anyone involved in the fitness industry to do the Create Pt Wealth seminar as it shows you some proven systems to growing your business.
After the seminar we adjusted our initial consultation sales process and one of my team members converted 3 clients in the first 2 weeks with confidence .This confidence came from the system.
When starting my business in early 2007 I thought it would be a cruisie ride, I soon learnt that business was not like this at all. Within 12 months of opening I was ready to shut the doors. I got in contact with Brad Sheppard as I heard he was running a program called Create Pt Wealth. I went along to the 3 day seminar not knowing what was install for me. Once I got there I met Jason Urbanowicz Brad’s business partner. Over the three days I learnt a lot about the value of what I did and gained confidence to take my business forward.
The seminar came to a close and I knew it was time to go forward and use the useful information I’d gained from the seminar. Soon after the seminar I was contacted by the guys and offered a spot in their internship program. At this stage I felt I wasn’t ready for it so I kindly declined the offer and went on trying to improve my business with things they’d already taught me.
A few months later I decided to join the internship program and haven’t looked back. Since joining this great program my business has increased and I’ve got more time for other thing in my life. I’ve learnt ways to create business and feel I’ve grown as a businessperson over the time I’ve spent in the program.
I strongly recommend create pt wealth to anyone who’s keen on being a successful businessperson and wishes to live the life they want to. Jason and Brad are true entrepreneurs and everyone can learn a lot from them.
It was my time, and I couldn't let the opportunity go by and I'm glad I didn't! In one year I have gone from a one man gang to a team of 4 great trainers.
My charge out rate has gone from $60 to $110 for 45 min session and best of all I'm now a confident business owner.
I have found CPTW to be instrumental with the forming and building of my business. Without their training systems in place, my busines would surely have just floated along or failed; instead it is thriving!
I have learnt so many things that will not only help me in business but also in life! My income doubled in the first six months and I'm now in the process of hiring trainers to work for me! (that's owning a business!) With Jason And Brad the sky truly is the limit!
If you are a personal trainer who wants to create a business that is going to stand out from the rest, (and let's face it, there are heaps of trainers these days)
Take my advice and invest yourself in this amazing internship!
Thank you Brad and Jason & the Create PT Wealth Team.
My name is Dylan Mackley and I own JOURNEY Custom Fitness Studios – a successful fitness business in North Lakes, QLD. The 3 day Create PT Wealth seminar that I attended with Brad and Jason was awesome. The value I got out of the day was second to none, I actually started implementing what we had learnt the very next business day and it worked like a charm.
My advice to anyone who wants to own a successful PT business is to go to this workshop. It really lights a fire behind the proverbial and gets you moving to where you need to be. Go in there with an open mind and an open attitude and you will see what I’m talking about.
I couldn't get home quick enough to start the exciting journey on building my business. Create PT Wealth seminar is the best value for money I have spent and I will certainly be returning to pick up on the secrets I have missed. Awesome boys and Janine.
Let me make this simple, since starting with Create PT Wealth I have tripled my income, added a team of 6 personal trainers (and still looking for more) and I am now able to look at other business endeavours outside of personal training.
I entered the 3 day seminar as the cliched undervalued, disillusioned PT on the way to being burnt out. I left with a renewed enthusiasm and belief that I can achieve the lifestyle I desire and the professional success to make it happen.
With Jason's assistance my Health & Fitness Centre has grown from employing 5 staff to 13. Using the tools and concepts taught by Jason has enabled me rank 10th in the world in my chosen sport - 24hr solo mountain bike racing. Thank you Jason, I wouldn't be the person I am today or have had the amazing experiences without your help.
The Create PT Wealth seminar opened my eyes as to what can be achieved as a PT. This insight has made me look to myself to realise what is possible in my life and take necessary steps towards achieving the life that I want, both personally and in business.
